About the Founder
A restless night for Robert Ginyard turned out to be just what he needed to get back on track with life. Robert, a prostate cancer survivor, made a promise to himself when he began his prostate cancer journey in 2010 – surgery, followed by hormone therapy, and radiation treatment. He promised himself that when his cancer journey was over he would make an earnest effort to go after some life-long dreams. Nearly two years after his last treatment, Robert had fallen a bit short of his promise; he was still dreaming, but not following through to make things happen. In his words, “I became content with just being alive, which is a good thing, but I wasn’t living life to its fullest”. But one night, a restless spirit caused him to get out of bed and scribble a message. The message: DiBi DiBi. As he began to question what it meant, it became clear to him – Dream It. Believe It. Do It. Be It.
The next day, Robert made a few calls to get his message emblazoned on a shirt that would remind him that he has some work to do in the dream realization department. Within a couple of days the shirt was designed and printed. The inspiring and encouraging message resonated with people from all walks of life: students, athletes, corporate executives, sales people, musicians, artists – Anyone who has a dream they want to realize or a goal they want to attain.
That’s it! That’s how it all started. Surely a restless night Robert will remember.